7 Steps to Travel Success: The Importance of Data

You’ve heard it all before… data is essential. The number of training courses and conferences built around the importance of user data, employee data and customer data is not something that’s going away any time soon. And for good reason – access to the right data at the right time leads to more informed decisions. However, many businesses still struggle to not only analyse their data, but to capture it in the first place.

According to an Accenture study, 79% of enterprise executives agree that companies that do not embrace the analysis of big data will lose their competitive position and impact their bottom line.

If you want help unlocking the power of your business travel data, the fifth webinar in our 7 Steps to Travel Success series can help. In the webinar, Marsha Calfee, Product Management Director of Data Platform and Analytics at SAP Concur, and Ian Ferguson, Solutions Director at Business Travel Direct, offer their insights from years in the travel industry.

Intrigued? Take a look at some of the key areas they discussed around corporate travel data…

• Compliance: Using your data sources and data analytics to drive positive behavioural changes among your employees for better revenue management and to drive profit.
• Negotiations: Using your travel management data to set up and inform better vendor discussions and negotiations around pricing.
• Adoption: Using your data sources to take insight to the next level, plugging gaps in business intelligence, management services and your travel programme to drive adoption.

From managing online bookings and local air travel to long haul flights and global offices, our travel analytics webinar can help you manage your data more effectively.

If you want to know more, you can listen to the full webinar on demand.